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Global Digital Brand Lead (m/f/d) in der Städteregion Aachen
Referenznummer: acjobs-st-42811

Grünenthal GmbH - Vollzeitbeschäftigung
Start ab sofort - Online seit dem 08.11.2019


Grünenthal is an entrepreneurial, science-based pharmaceutical company specialized in pain, goutinflammation. Our ambition is to deliver four to five new products to patients in diseases with high unmet medical need by 2022become a € 2 bn company. We are a fully integrated research & development company with a long track record of bringing innovative pain treatmentsstate-of-the-art technologies to patients. By sustainably investing in our R&D above the industrial average, we are strongly committed to innovation.Grünenthal is an independent, family-owned company headquartered in Aachen, Germany. We are present in 32 countries with affiliates in Europe, Latin Americathe US. Our products are sold in more than 100 countriesapprox. 5,200 employees are working for Grünenthal worldwide. In 2017, Grünenthal achieved revenues of approx. € 1.3 bn.
At Grünenthal, we create a brighter future for our patients – worldwide. With us, let your passionideas flowdrive innovation to improve our patients' lives. With us, challenges become opportunitiesyour passionideas can shine.
Job fact summary

Job ID: 34970
Global Digital Brand Lead (m/f/d)
Marketing & Sales
published 23.10.2019
Global Digital Brand Lead (m/f/d)
Provides insightsadvice regarding Digital trends, evolutions, competition activities, HCPpatient digital behaviorpreferences to Pipeline/Brand/Product Teams
Supports shaping of all Digital components of the Brand plan, challenge the level of ambitionthe choice of Digital tactics, their alignment with country needstheir technical feasibility.
Understands local markets, tactical Digital & commercial set-ups in the subsidiaries, collectsconsolidates business information to continuously improve Digital excellence standards
Manages all Digital agenciesthird parties (platforms, IT teams, etc…) to ensure timely delivery of all Digital assetsbrand strategies towith the affiliates
Actively contributes to buildingspreading best practices in relevant areas of Digital, shapessupports the organization to become/adapt to digital solutions by driving digital innovationsetting up new processes when necessary
Makes ad-hoc analysessupports innovative pilots  for  to improve executive decision makingstrategies uplift
Monitorsreports on Digital investments, activity levels, return on investment, impact generated in support of future LTPBrand Plans.
Is a change agentsupports training/ digital mindset in the global brand strategy teamsacross functions

Strong international project management experience
Experienceseniority in pharmaceutical marketing
Proven track record in Digital strategydelivery
Highly analytical with experience in digital datasetsKPI / dashboard usage
Effective cross functional liaison with internal stakeholder management capabilities (including soft skills) to drive Digital execution
Advanced Digital Skills – Competent in social media, HCP platforms, approved emails E detailing, ….
University degree in Business Administration (MarketingCommercial), Natural SciencesHealth Economics

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