International Digital Marketing Manager (m/f/d) in der Städteregion Aachen
Berner Trading Holding GmbH - Vollzeitbeschäftigung
Start ab sofort - Online seit dem 04.11.2019
For the permanent support of our team we are looking for experienced professionals based in Cologne or Künzelsau (Germany). Comeshape the future together with us as International Digital Marketing Manager (m/f/d).Strategic leadership:
Define the digital marketing strategy for group companies
Derive guidelinesrequirements to be implemented in the digital environment
Work in a team with the central marketing departmentlocal marketing counterparts to define the group marketing planenable its implementation
Act as a subject matter expert supporting the e-commerce department to planact in the overall company strategic framework
external service providers
Co-lead matrix-based lean international teams for digital marketing project roll-outs, in cooperation with e-commerce department experts
Perform top level business planningbudgeting for the creationexecution of digital marketing activities as well as the corresponding business outputsgoals (newreactivated customers, customer value increasesloyalty growth), in close collaboration with the e-commerce department leaders
Define central frameworkscontent of digital marketing activities (webshop, SEA, DEM, Display, SMM, etc.) to be implemented in all local entities, in close collaboration withunder the lead of the e-commerce department leaders
Bachelor‘sMaster‘s degree (or equivalent), preferably in Business Administration with a focus on MarketingMedia Management
Advanced experience in campaignscontent development for digital marketing in B2BB2C companies
Advanced knowledge of online marketing tools (SEO, SEA, SMMweb analytics)
Several years of leadership experience in operative marketing and/or sales organizations in order to cover the leadership challenges within international matrix organizations
Experience in scouting, selectingmanaging external service providers such as marketing agencies
Proven track record of positively reached goals within a digital business environment, in terms of economic results based on a ROI calculation
Knowledge of the omnichannel approach concerning marketing activities required
Knowledge of direct sales logics, environmentdrivers advantageous
Fluency in English, further European language skills advantageous (German, French, Italian)
People management, team workingnetworking skills
Creativity, problem-solving abilitieshands-on approach
Open to travelwork in an internationalmulticultural environment
Theand sustainability of a family enterprise.anything but rigid routine processes. After all, the Berner Group is undergoing a strategic transformation. Customer focusdigitalization are top priorities for us. This is the perfect setting for undaunted doers who are fully committed when daring new things, who stick to their ideas – even when this is not easy –in this way put their lasting mark on our company, on a national as well as international level. We offer you many additional advantages. For instance, short lines of communicationdecision-making, introductory training that is adjusted to you personally, a competitive salary with company pension schemecapital-forming benefits plus staff discounts on purchases of our expert products.
Who we are
We are the holding company of the Berner Group. With about 280 employees, we are managing the Europe-wide departure to the digital futureare positioning ourselves for the years to come. The Berner Group is a financially strong, owner-operated corporation in the second generation, with approximately 46 subsidiaries all over Europe.
Our core competencies are multichannel salesthe production of MRO goods, such as toolschemical products for the automotiveindustry sectorsthe building trade. 8,200 people in the Berner, CarambaBTI Business Units make a difference – they move us ahead. Againagain, every day.
Are you ready to tread new paths with us as International Digital Marketing Manager (m/f/d)? Then waste no timeapply now. By using our very short online form, you ensure a prompt process of your application. Please also submit your salary requirementspossible start date.
Bitte geben Sie bei Ihrer Bewerbung die Referenznummer acjobs-st-43635an.